I feel that it is only appropriate that Helvetica be my font of choice for this post.
The documentary Helvetica shows the importance of font, and font design, for viewers who may not have thought about how much a text really does in advertisement. As a viewer, you were exposed to the history of Americas favorite font, and the way it has affected the world of graphic design and media. Helvetica as a font is universally used. It can be used in almost any way to portray any message. It does not take away from the overall image, but instead enhances it.
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. - Wim Crouwel
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